This is a podcast episode titled, #58: Talking Brand With Mike Troiano. The summary for this episode is: If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- David calls Mike "The Godfather of Branding." And we've been talking a lot about brand lately, so we thought it would be fun to have Mike in the office at Drift and record a podcast. Mike's the CMO at Actifio, a venture capital "unicorn" (billion dollar valuation) and he spent his early career at top New York ad agencies on brands including Coca-Cola, AT&T, and Taco Bell. We also talked about reading, some of Mike's favorite books, the power of a good sales kickoff, and the role of marketing today (hint: it's to feed sales). PS. Here’s how you can support Seeking Wisdom if you’re a fan of the show: 1. Subscribe. 2. Leave us a five-star review. Here's how: bit.ly/5-Stars-Only. 3. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. 4. Learn more about Drift at Drift.com.