#Marketing: What Social Media Engagement Can Teach You About Your Marketing Strategy
DG: What's up everybody? It's DG. On this episode of Seeking Wisdom, I want to talk about what Facebook, Twitter, LinkedIn, Instagram and YouTube engagement can teach you for real about your marketing strategy. So if you go and you think about... So I've been spending a lot of time on LinkedIn lately. LinkedIn and Instagram, actually, probably more so than any other channels. And if you go and read about any of those channels, or if you just look at what makes content on those channels effective, it always seems to be that the... And this is not, this is obvious, right? You're going to roll your eyes at this. But it's the post with the most Likes and Comments and real engagement that those platforms then rank higher, right? LinkedIn wants to say, hey, this post has a ton of comments. Obviously, it's valuable for somebody. So let's show it to more people. Same thing with Facebook, right? And the way the timeline or the way the newsfeed used to work, whatever. I haven't been spending much time on Facebook so I don't know that much about Facebook anymore. But I know for a fact on Instagram, if you want to grow your following on Instagram, one of the best things you can do is go and find related accounts to an area you're interested in. So I'm interested Nike's, right? So I would go find all of the people on Instagram. I would just go in the Discover page and search for Nike's Kicks of the Day, whatever. Sneakerhead, all, I would just look for hashtags related to my industry or my topic, my niche. And then I would go and Comment and Like on all those people's pages. And that's the thing that would help get more followers back to my page. And so that's to me, if you think about conversational marketing, that's the connection right there, right? Those platforms, the content that they know is the best. And the realist is the ones that have, the kind that has lots of comments and engagement on it. And that's because they know real people are commenting there. Then if you take that back and you think about the way traditional marketing has worked over the last five or 10 years, the goal is to not really have any engagement, right? You want to get people to your website and fill out a form and then not talk to them until you can automate the process. Or you want to send them an email, but the email comes from: donotreply @ gmail. com, or whateveryourbusiness. com, and you don't reply. If somebody replies to that email, you're not there. And you just want to get them to go to your landing page, fill out the form and go to your webinar. But I think what you can learn from Facebook and LinkedIn and Instagram is really important to your marketing strategy because there's a huge shift in that. Everybody is more skeptical than ever. Not just those platforms about fake news and fake comments and bots. You know? I'm recording this the day after Twitter did this big purge where they got rid of fake Instagram accounts. I lost a ton of followers. I had no idea that I had because they were fake. They were not real. And so everything is going back to being real, to being authentic, to being human. Think about what the engagement was on the early days of Facebook, right? It was only people you know. Of course there were no bots on there. Of course there was no crap. Or the early days of Twitter were amazing. I was on Twitter probably in Year 2, but it was amazing because of the people that were on Twitter, they're all using it. And so I think the shift back to realness, to authenticity, to humans, to real people is so important for your marketing. And I think that's why we're really big on... Conversational marketing is not about chat. It's not about bots. It's about having conversations and bringing that to your marketing. And so if I'm a marketer today, which I am, obviously, but I just said that, I'd be thinking about how can I start more conversations? Whether that's in a Facebook group, in a Slack group, on my website... The best webinars for us actually at Drift have been webinars with no slides where it's one or two people talking about a particular topic and going deep on that topic, and then taking live Q& A. So we did a webinar about hiring marketers. And that was amazing because it was real. It was authentic. There was no script. We just went back and forth and talked about what we're really doing, what another CMO is doing, how they're building their team. And I think there's, this is the real, this is a much bigger trend in marketing that you got to be paying attention to. So think about what's happening on LinkedIn and Facebook and Instagram and engagement and conversations, and how you can apply that to more of your marketing. That's my one tip on this episode of the day is, and it's a really simple change, right? But it's hard. You got to think about every campaign that you're running. How can I get more conversations? Imagine this. Imagine you ran Facebook ads and they didn't actually go to a landing page. They said, the CTA on Facebook in the ad text said, email me: dg @ drift. com. Right? That's the stuff that gets me really excited. That's what I think is the future of marketing. So I hope you're thinking about it, too. I'm in the car recording more podcasts. It's kind of fun to do it in the car. It's where I have a lot of ideas and makes it easy because I got this sweet mic. So that's the deal: More engagement. Speaking of more engagement, you wanted the realist conversations, come to Hypergrowth. It's coming up. Like, if I Had any hair left, I would be losing all of it. because Hypergrowth is right around the corner. We're going to have 4, 000 people In Boston, 1500 people in San Francisco. It's going to be crazy. And I can't wait. Go to: hypergrowth. drift. com to see all the speakers and to get your ticket. If you use the promo code, this is the only secret I'm going to give you. If you use the promo code Seeking Wisdom, you can save 500 bucks on your ticket. And that means your ticket will just be$ 199. I don't know why you wouldn't take advantage of that. I can't wait. I'll see you at Hypergrowth. If you buy your ticket with the secret that was in the promo code, come find me directly at the event and let me know because I want to get the attribution right. So I'll see you in a couple of weeks, two months, all right. And have a great rest of the week.