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Episode 122  |  05:31 min

A Very Special Message From DC & DG (We're Bringing You More Seeking Wisdom)

Episode 122  |  05:31 min  |  04.06.2018

A Very Special Message From DC & DG (We're Bringing You More Seeking Wisdom)

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This is a podcast episode titled, A Very Special Message From DC & DG (We're Bringing You More Seeking Wisdom). The summary for this episode is: If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Seeking Wisdom. So we're launching Seeking Wisdom Marketing, Growth, Sales, and Customer Success.
If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. ----- We heard you loud and clear -- you wanted more Seeking Wisdom. So we're launching Seeking Wisdom Marketing, Growth, Sales, and Customer Success.

Speaker 1: Yo.

Speaker 2: Yo, yo, yo.

Speaker 1: We have a special announcement.

Speaker 2: What's that?

Speaker 1: We're doing more Seeking Wisdom.

Speaker 2: More Seeking Wisdom?

Speaker 1: We have more Seeking Wisdom.

Speaker 2: Dude, I'm busy.

Speaker 1: You're busy? You don't have to do it all.

Speaker 2: Oh, okay.

Speaker 1: No you're good.

Speaker 2: Let's do it then.

Speaker 1: Okay, so hit me. I want you to explain it then. We did no prep, but explain it. We had this idea, we traded a bunch of messages-

Speaker 2: Uh-huh(affirmative).

Speaker 1: We're going to split. We're going to double, triple, quadruple down on-

Speaker 2: Yeah.

Speaker 1: On Seeking Wisdom.

Speaker 2: So something that we would say in the early, for the OGs.

Speaker 1: OGs.

Speaker 2: The SWOGs.

Speaker 1: What's up?

Speaker 2: We should have a special group for them.

Speaker 1: We should.

Speaker 2: Tattoos and all.

Speaker 1: Yeah.

Speaker 2: For the SWOGs they'll remember that we used to talk about when you find something that works, double down, triple down, quadruple down, and never stop until it stops working.

Speaker 1: Yes. crosstalk Has Seeking Wisdom stopped working?

Speaker 2: No.

Speaker 1: Okay.

Speaker 2: But we forgot our own advice.

Speaker 1: We did.

Speaker 2: We didn't double down enough-

Speaker 1: No.

Speaker 2: Right? Because we've been busy, everyone's busy, the culture of busyness. And so what we're doing is we are quadrupling down on Seeking Wisdom, and a way that we're doing that is we are going to not only continued what we've been doing so far-

Speaker 1: Mm- hmm( affirmative).

Speaker 2: Doing interviews and me and the young G here-

Speaker 1: Mm- hmm( affirmative).

Speaker 2: Who is not technical whatsoever, but I'll save that for another episode. We are going to continue to do the same show. So that's not going to change, but-

Speaker 1: No change.

Speaker 2: We are adding new hosts. And we're going to have a bunch of sub series on this same feed. So you don't have to subscribe to anything new-

Speaker 1: Nope.

Speaker 2: And we're going to have a growth track-

Speaker 1: Yeah.

Speaker 2: And the G-

Speaker 1: Yup.

Speaker 2: Is going to do that. So Guillaume, who's been on some of the episodes in the past, he's going to do that. We're going to have a marketing track. And I think DG's already recorded some of those. He's doing those on his own.

Speaker 1: Yup.

Speaker 2: He's going to go into deep. And each of these tracks are deep tactics, right? And then we're going to have a sales one, and we're going to have a customer success one. And so, you're going to have more episodes of Seeking Wisdom. They'll be prefixed. So if you're not into Growth, you don't have to the Growth ones, you can skip those.

Speaker 1: Yes.

Speaker 2: Never skipped the ones... with-

Speaker 1: No, this is the Core-

Speaker 2: With the Core.

Speaker 1: DC's going to always drop. We're always going to have-

Speaker 2: Crazy stuff.

Speaker 1: The timeless lessons, we're always going to have the book reviews, we're all talking about what we're going to do, and-

Speaker 2: Yeah.

Speaker 1: We're always going to get lectures-

Speaker 2: Mm- hmm( affirmative).

Speaker 1: We're always going to do all that stuff on the Core Seeking Wisdom.

Speaker 2: Only DG gets like inaudible

Speaker 1: That's fine. No, that is the show, and so that part is not going to change. But what we realized was this is a great format. This is a format that, we always talk about double down on your strengths. This is a strength for us. It's a good format. And what we realize is so many people want more, but the Core audience of Seeking Wisdom, they want the business, they want the life, they want the personal advice.

Speaker 2: Mm-hmm(affirmative).

Speaker 1: They don't always want the marketing tips or the growth tips, but there is audiences for those. So we want to split it out and what we're going to do. And this is a test. I love this from Tim Ferriss. He launched a new podcast with his own thesis to test, right?

Speaker 2: Yeah.

Speaker 1: We're going to do it.

Speaker 2: But unlike him, we're not going to split it into a whole different thing.

Speaker 1: No. It's all-

Speaker 2: It's all going to be one thing.

Speaker 1: It's going to be one home, it's going to be Seeking Wisdom. You'll know that it's Marketing that it's Growth. We're actually going to have, you'll know because when you hit play and if it's the Core Seeking Wisdom, you're going to hear the(singing).

Speaker 2: Mm-hmm(affirmative).

Speaker 1: (singing) Or you hear other ones. When you hear G.

Speaker 2: They're going to have their own intro track.

Speaker 1: They're going to have their own intro track. So you're going to know I didn't-

Speaker 2: And the way to let us know, if you like this is more six star reviews. You open Apple Podcasts you leave six star reviews. Shout out Amy DHD, the whole crew. And let us know if you liked those new tracks. By the way, I've been drinking a lot of kombucha lately.

Speaker 1: I thought there's no ads.

Speaker 2: I'm not, see it's turned the other way around

Speaker 1: Oh, yeah.

Speaker 2: So kombucha, this is a hippie juice-

Speaker 1: Yeah.

Speaker 2: That I've been drinking lately.

Speaker 1: No.

Speaker 2: But I'm not going to show the people-

Speaker 1: Yeah.

Speaker 2: What brand it is, because LaCroix, who we advertise here on this podcast has never sent us a case.

Speaker 1: You know what drove me nuts about that is that we got all the C and D brands that reached out.

Speaker 2: Yeah.

Speaker 1: They were like" Oh, we'll sponsor". We're like no, it's not...

Speaker 2: No, I don't drink that.

Speaker 1: No.

Speaker 2: So LaCroix is dead. I'm drinking kombucha now.

Speaker 1: What's the deal with kombucha? It's good for your-

Speaker 2: I don't know.

Speaker 1: It's good for your health?

Speaker 2: I don't know.

Speaker 1: You like how it tastes?

Speaker 2: We have to ask Amy DHD. I don't know what it means, but I know everyone in the office is drinking kombucha.

Speaker 1: Yeah, shout out to the kombucha fans.

Speaker 2: Yeah.

Speaker 1: So that's the deal, so we're splitting up Seeking Wisdom. We already have some hot stuff in the bank. By the time you hear this one, I'm going to drop we did this LinkedIn campaign. We took over LinkedIn. And in the first episode of Seeking Wisdom for Marketing, I'm giving away our secrets...

Speaker 2: Okay.

Speaker 1: On that episode.

Speaker 2: Yeah.

Speaker 1: We have some good stuff with G. I was in San Francisco with him last week and delivered him a kit... to record. So this is all going to happen.

Speaker 2: Did you train him?

Speaker 1: This is real. I trained him.

Speaker 2: Okay.

Speaker 1: Trained him.

Speaker 2: Amy, take notes-

Speaker 1: Is that-

Speaker 2: I need, hold on a second. Amy, I need you to call up the G and I need you to retrain him because if you trained him on the device, it's not going to work. Did you do that?

Speaker 1: The headphone jack is like this-

Speaker 2: Amy's nodding" yes". Amy's going to train him.

Speaker 1: Yeah-

Speaker 2: Because-

Speaker 1: Yeah, we might have to give him change the checklist that I... you put the headphone in the line out, turn the volume, yeah. He'll be alright.

Speaker 2: Oh my goodness.

Speaker 1: All right, so Seeking Wisdom.

Speaker 2: Growth.

Speaker 1: Bigger.

Speaker 2: CS, sales and marketing.

Speaker 1: And, so not only do we give you more stuff to do-

Speaker 2: But you have a secret one?

Speaker 1: Oh.

Speaker 2: The one that we're doing on brand.

Speaker 1: Oh my goodness.

Speaker 2: Okay, don't tell them about that one.

Speaker 1: We have another one.

Speaker 2: Yeah.

Speaker 1: So the bigger vision that we had, DC and I talked about this yesterday is we see Seeking Wisdom as a platform for bigger. So we're not going to tell you what it is yet. But think about this. Think about if Seeking Wisdom was Netflix.

Speaker 2: Yup.

Speaker 1: And we had other people come in and produce shows-

Speaker 2: Mm- hmm( affirmative).

Speaker 1: On top of Seeking Wisdom. What that might look like.

Speaker 2: Nice. And-

Speaker 1: And that's for sure.

Speaker 2: If you're a kombucha company and you want to create the Seeking Wisdom branded kombucha-

Speaker 1: Behind the...

Speaker 2: You know how to get at me.

Speaker 1: Yeah.

Speaker 2: See you.

Speaker 1: Okay.

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