#142: Why Changing Your Mindset Can Change Your Life (And Our Simple Trick To Do It)
Speaker 1: All right. We're back.
Speaker 2: I noticed I've been watching the YouTube version of this...
Speaker 1: Me, too. I've been watching more video. Yeah.
Speaker 2: The video version is the way to go, I think. So, subscribe on that, on the YouTube. Look below, you'll find a clip somewhere and I've been noticing I need to get some new get- ups because I looked the same in all the shots.
Speaker 1: I noticed the same thing every day. I wear, every time we've done Seeking Wisdom, I have this gray crew neck, a blue crew neck, and a vest.
Speaker 2: Yes, that's it.
Speaker 1: And then you've been recently a lot in the blazer...
Speaker 2: Blazer, and the scarf.
Speaker 1: The scarf.
Speaker 2: So I need some new outfits. Please write in, let us know. Tweet at me. Send me a little note. Tell me what kind of outfit should I be wearing for this to razzle it up.
Speaker 1: There you go crosstalk Video Dan, as you're watching this, that's a clip on its own right there. Let me know.
Speaker 2: All right.
Speaker 1: So, I want to talk today on Seeking Wisdom. I want to talk to you about mindset. Mindset. Because I think we have not talked about mindset in a while and I'm recently experiencing something with mindset that I want to talk you through.
Speaker 2: Oh, I want to hear about it.
Speaker 1: Okay. So we're going to talk about mindset and we're going to dig into crates a bit. There's a couple of old topics in here. By the way, I switched to just like this...
Speaker 2: What's going on, it's spiral.
Speaker 1: High school look at the spiral notebook that I found in my house and I love it. It feels very raw. We're just like right in six stuff.
Speaker 2: It looks better that way, because you can open it up flat.
Speaker 1: Yeah. You can open it flat. So I'm in this book right now. Annie draws in it sometimes. There's some stuff in there. There's some crayons and stuff in the back.
Speaker 2: Oh, look at that. So that's why he likes it.
Speaker 1: She definitely enjoyed that.
Speaker 2: She's protege.
Speaker 1: She's protege. All right. So let's talk about mindset. Here's what I'm talking about mindset. Right now, we are behind the scenes working on a little crazy project that we're going to be working on. Not telling anybody what it is. Not even giving them like a hint of a tease, but you know what it is, okay? And when I laid it out for the whole team, everybody was like," Oh boy." He's giggling because it's true.
Speaker 2: G2 is giggling right now. You can see it. You can hear him. Oh boy. Like it's awesome?
Speaker 1: How we... Oh my God, this is going to be so much worth.
Speaker 2: This is so cool.
Speaker 1: This hill is so big.
Speaker 2: This is amazing?
Speaker 1: This slide. This is amazing, right?
Speaker 2: You're not, you're saying different words than...
Speaker 1: Nobody said it's amazing.
Speaker 2: No, you said it to me.
Speaker 1: G2 did text me over the weekend, said," I'm super excited," but it takes a little while to marinade. But...
Speaker 2: Yeah. They were stunned?
Speaker 1: Stunned. And... crosstalk.
Speaker 2: Is that right, G2? Why is G2 sweating?
Speaker 1: The reason I want to talk about this is because I think a earlier version of me would have thought the same thing. but I've learned this lesson from being here and through you setting crazy ass goals. And I want to talk about that because, and then I record a video for the team. I said, the next day I slept on I said," Okay, look, I realized everybody's freaked out but I want to explain this," because I want to explain that if we let the fear of how big this thing is going to be, we will never, ever get started. And I said, you can use this analogy for everything we've done at Drift, right? Think back to where we were a year ago or two years ago, right? If you looked at the goals for that year, you always unveil the company goals. And if everybody there was just, I think too often people get paralyzed by where you have to go as opposed to taking the next step. And the analogy I said," Everybody is worried about what's going to happen on mile 24 of the marathon when we haven't even run mile one yet."
Speaker 2: Totally.
Speaker 1: And I didn't use to think that way. And I wanted you to share some wisdom on how you get yourself to think that way.
Speaker 2: I love that.
Speaker 1: And I think it's related to like...
Speaker 2: I can't believe that people weren't excited and weren't thinking it was awesome. Just like high five in the room.
Speaker 1: Stay away. Let's do it.
Speaker 2: They were stunned. It's typical, right? It's to be expected. I think mindset super important thing that we've talked about a long or in the earlier episodes, we talked about a book called Mindset by Carol Dweck. Good book. A little hard to get through, but it's a good book, but mindset is so important. And so, that's why we do things like when we set these Big Hairy Audacious Goals, BHAGs, like you just gave them. It's important for the people to come in with the right growth mindset, right? And think about how would we do it? Suspend disbelief for a second. How would we do? And too often we get caught up on, I don't have the right thing. I don't have the right setup. I don't have the right climbing gear. I don't have the right thing. I can't do it. I can't, I can't can't. Instead, you got to turn that mindset around to like having this, how can I do it? How could we do it?
Speaker 1: How could we do it?
Speaker 2: Let's start from scratch. Let's let's assume that suspend disbelief, let's assume that we can start from scratch, that we have infinite resources. How would we do it? Now, if we constrain it, how would we do it? And that's how all the great things that any of us achieved and we've achieved so far in these early days. So far have come from suspend disbelief.
Speaker 1: So I wrote down three things. I wrote down growth mindset, I wrote down suspending disbelief, and I wrote down abundance versus scarcity. Because I think that's kind of the over, that that fits right in, in both of those things. What is it? Can you re- explain abundance versus scarcity. This is where we want to rewind. You'll go back to the clip about scarcity for you.
Speaker 2: But yeah, we did an abundance versus scarcity mindset. Podcast must have been one of the really first ones. And it's about having, what do you want your default to your mindset towards. You can default your mindset towards this idea of scarcity. That things are always going to run out, that you can't share things because you can't share something because it's a zero sum game, that if you share something with someone else, then that means nothing will be left for you versus coming into things and thinking about it from an abundance standpoint and saying like, the more I give, give, give, give, give, give, give, occasionally someone will return, right? I won't even ask. They will give back, right? Because they have this abundance mindset. Instead, the more that you put into the world, out into the world or out the more you're going to get back, right? It's like this thing that you always hear, which I totally believe when it comes to giving, right? Let's say it's giving money, giving them resources, right. Donations. A lot of times you have a scarcity mindset and you think like," Hey, I can't give away 10% or 5% or this amount, because that means less for me." And the thing that you'll hear from everyone, including myself, who tries to focus a lot on giving in this case in a philanthropic standpoint is somehow some way, the more you give, the more you get back. I don't know how that works in the universe. It works.
Speaker 1: It's like DC buys me lunch like three out of five days a week and look at what you get.
Speaker 2: Exactly. You get all these, exactly. And afterwards, crosstalk just coming back.
Speaker 1: So, I love that you took it there because I wrote down something from one of my favorite lessons around, this is a great book. Seven Strategies for Wealth and Happiness, Jim Rohn, who Jim Rohn, we've talked at length about Jim Rohn on this podcast. Jim Rohn was Tony Robbins' original mentor. Okay. And in that book, Jim Rohn said something. He's talking about, basically a guy who doesn't have a lot of money and somebody who's very successful. And he wants to pick that guy's brain. He says," I want to go out to dinner." And he says in that scenario, most often that person would say, but I'm expecting you to pick up the check. But the reality of it is if that person just thought," hold on, I got two hours with dinner with this guy and it's going to maybe cost me a hundred bucks. That's an investment that I'm going to make. That's going to last me forever." And the same way, we think about spending money on books, right? People, well, what's 12.99. Like it's the same money.
Speaker 2: I can't afford it. I can't afford it. And that's a scarcity mindset versus the saying from an abundance standpoint, if I learn this lesson, if I pick right. If I pick the right book or I pick the right mentor and I invest something in there, what will the return be, right? It's this long- term view. It's really important to have this abundant mindset, i't's easy, because of evolution for us to default into the scarcity mindset, because we've evolved during times of great scarcity, right? And in terms of if I give away this food to DG, if I give them this salad over here, I'm not going to have any salad for me, right? And there's no salad to get out there. We live in a time of abundance, crazy abundance right now. And so, right now is the time that you need to fight that evolution airy based kind of like reflex and focus on abundance.
Speaker 1: I had an example of this come up as somebody sent me a message and said," Hey, DG, I'm a fan. I like what you have to say about marketing. And I'm interested in if you would take me on as a mentor." And I said," You know what?" I said, this happens a lot, which is, it's crazy, right? Awesome. But I said," You know what? I'm just going to try something." I said," Sure. I offer paid mentoring services and here's how much it costs." And he said," Oh, I was just hoping I could like pick your brain over coffee sometime." And I'm like, it's not like I said, it's going to be 10 grand for an hour but that to me is the test, it's how bad do you want it? Are you willing to invest in it? It's the little things like I used to not buy anything. And now, if you send me a book on Amazon, buy it. If you sent me a book on Audible, I buy it. You tell me about this other thing that I can't mention here, I buy it, right? And I think it's that mindset that then you're sitting on this wealth of knowledge and you're going to tap into. And instead of thinking about like," Well, that means I can't do this thing." I think that's been a huge shame.
Speaker 2: Do you know what I've never met before? I've never met a person who's gone broke buying books. I haven't met that person yet.
Speaker 1: That is-
Speaker 2: You met that one?
Speaker 1: No.
Speaker 2: I'm looking, please write in.
Speaker 1: That sounds like a Warren Buffet quote. That sounds like a Warren Buffet, Charlie.
Speaker 2: Please write in. Please.
Speaker 1: I've never met. Wow.
Speaker 2: Please write in. Send me an email. If you are that person who has gone broke, because you've got too many books that you have meet too much for knowledge.
Speaker 1: Me, Todd. Todd used to have a house and now he lives on the street because he bought...
Speaker 2: He bought too many books.
Speaker 1: He spends money on books.
Speaker 2: No, I haven't met that person, right? So please write in if you are that person. What's my point? My point is that if you invest in something like that, even though you have the scarcity mindset of not having enough money and the truth is that you're not going to go broke buying books. If you look, if you read those books, you apply the lessons that you're learning in there into what you want to do. That's not what you're going to go broke from. Don't worry about that. What about going broke from your Starbucks addiction or all the other stuff that DG buys.
Speaker 1: Everything, smoothies, sneakers, you can name all that stuff
Speaker 2: Green smoothies. crosstalk green smoothies?
Speaker 1: I made my own this morning. It's because I love it. All right, so that's like a learning mindset. I want to bring this whole thing back to the beginning, which is like, we're about to start on some big crazy projects. I do think that, I think we want to be just like everybody else, it's easy to be like," O, h, that seems like too much work. So we're just going to do it this way." Right? Where I think that the suspend disbelief is that is the mindset of like, yeah, it's never been done before. That's why we're going to do it.
Speaker 2: That's awesome. Yeah. I love that. I have the growth mindset. I want more projects.
Speaker 1: Growth mindset. DC has the ultimate-
Speaker 2: Unlimited.
Speaker 1: Growth mindset. If Salesforce Tower is a hundred thousand million feet tall, Drift tower will be, I don't even know.
Speaker 2: Yeah. That plus five.
Speaker 1: Plus a boat. crosstalk Anyway.
Speaker 2: It's got it.
Speaker 1: Are you reading anything right now? Are you learning?
Speaker 2: I'm reading so many things, but I finished Make Time, which I wrote about in our, we have an internal Sunday night newsletter that I started plus we have an external Sunday night newsletter, which I love.
Speaker 1: Reminding me of last week's episode, by the way. I've been running into Hambisa in the kitchen a lot. And I said," DC made up a new nickname for you." Called Ham.
Speaker 2: Ham money.
Speaker 1: And he goes," No, some people call me that."
Speaker 2: See, that's what I said. I knew it.
Speaker 1: Because his last name is Goso. And so he says," his nickname is Goso Ham." And I said," Damn."
Speaker 2: Oh, that's good. Goso Ham.
Speaker 1: That's pretty good.
Speaker 2: What's up, Goso Ham?
Speaker 1: So you finish Make Time.
Speaker 2: Yeah. I wrote about it. I have an internal Drift only newsletter, kind of reflect. And I wrote about this book, Make Time. I also wrote, which is a good book. It's written by two guys who wrote Sprint, ex- Googlers, joy that book. So if you want to be more effective, take a look that book. I also mentioned some other books to help you on crosstalk
Speaker 1: Didn't you, speaking of Making Time, didn't you blow up your calendar recently?
Speaker 2: In which way?
Speaker 1: I think, or you started over?
Speaker 2: Yeah. I started over. So, I went email crosstalk
Speaker 1: Because you made a comment to me the day. You're like," I don't think I've sat on my desk for this long and for years."
Speaker 2: Yeah, I had sat it. Sat on my desk. I sit next to the DG for, I don't know, two hours, three hours. And I was like, it was weird. I was like," It's a lot of time. I haven't sat here this long. What am I supposed to do?" Because I've been in just a ton of meetings. And so I've been putting into place the stuff from Make Time, basically clearing out my calendar. I've got an email in the control has started to get my calendar in the control. There's a couple of other books that I kind of recommended in there. We went back to the classic, Stephen Covey. I'm rereading this book actually for the MTM time. The Seven Habits-
Speaker 1: You're re- reading that right now? Really?
Speaker 2: -Of Highly Effective People. Highly recommended that. Actually, that quote that I sent you this morning, two of them was from that book.
Speaker 1: I was trying to figure out what was that from.
Speaker 2: So, pick that book up if you haven't read it. Timeless classic.
Speaker 1: Why did you pick it? Was it just on the shelf and you're like, oh?
Speaker 2: We were talking internally about Big Rocks. And I wrote in this newsletter of Big Rocks. And I said," Big Rocks is a concept." You know that we talked about it from the book, The ONE Thing, but it's originally came from Stephen Covey's Seven Habits of Highly Effective People. Have you read that book yet, DG? No. Oh my goodness.
Speaker 1: We'll give him the printout.
Speaker 2: And explains it.
Speaker 1: The printout.
Speaker 2: Yeah. So anyway, we'll get him a copy of that book. Re- reading that book right now. And then, I got a couple of others. You know what book I just finished? Audio book.
Speaker 1: What book?
Speaker 2: A Little Book by someone called U- God.
Speaker 1: Oh, you did really?
Speaker 2: Oh yeah. I read that.
Speaker 1: Wow.
Speaker 2: U- God, if you don't know, shame on you. U- God is one of the members of the Wu- Tang clan and he wrote a book entering the Wu- Tang, right? I believe that's the title.
Speaker 1: It was good?
Speaker 2: Yeah. Listen to it. He read it. It was awesome.
Speaker 1: Should I listen to it?
Speaker 2: Oh yeah, it's fine. Yeah. It gives you the story about, took me back in time to the old DC, but old New York style. Yeah.
Speaker 1: Old New York style.
Speaker 2: What are you reading now?
Speaker 1: I just finished a audio book. That's top secret.
Speaker 2: Okay, top secret.
Speaker 1: I can't share that one. I'm going deep. You got me all these Roy Williams, Wizard of Ads books.
Speaker 2: Yeah, I see that's-
Speaker 1: I just finished the first one. I'm a little bit more neurotic than you are. I need to, there's three and they come in a series and you're sending, I was so screwed up because you're sending me pic and they're, all the chapters are numbered. So you're sending me like chapter 31 and I go to my book 31 and it's different. So I'm reading them in order. And I'm going to Roy Williams in February, officially booked. I'm reading two books at night because I can't read the work stuff at night because it just goes off. So somebody got us, a loyal seeking wisdom listener got us this book about Michael Lombardi and Bill Belichick. I'm reading that book.
Speaker 2: Salute. You know who you are.
Speaker 1: And I'm reading a book called Sons and Soldiers, which is a crazy, true story. I think it's going to be the next Unbroken, which is about World War II and a bunch of people who escaped Germany and then came back as a US army member to fight Hitler to crazy.
Speaker 2: Who is this? Is this DG?
Speaker 1: You got to just, this is who I am. This is what I am. It feels amazing. It feels amazing.
Speaker 2: So it's right?
Speaker 1: It feels amazing. I'm learning some stuff. crosstalk
Speaker 2: That's amazing. All right. If you're amazed by this-
Speaker 1: Check it out.
Speaker 2: Yes. Please leave a six- star review and say G2. That's the letter G the number 2. You have to read the Seven Habits of Highly Effective People, in order to up your game, signed, loyal, Seeking Wisdom community member. And we had some exciting news today that we launched on the blog. Before we go, we're launching a new podcast. And in this feed, you'll be starting to see growth. It's hashtag growth podcast that you'll be seen in here. It's all about growth marketing. And I think you guys will like it.
Speaker 1: Growth is going to be a good one.
Speaker 2: Good one, and the build podcasts that you've been listening to this on this feed has now moved, graduated and has become its own feed. Wherever you get podcasts.
Speaker 1: Harvard Business School grad, Olympian-
Speaker 2: Olympian.
Speaker 1: Own podcast, Crowley Maggie.
Speaker 2: So if you know anyone in product, you like building product, you want to hear about the future of product, subscribe to Build by Seeking Wisdom, wherever you subscribe to podcasts.
Speaker 1: See you.
Speaker 2: See you.