SW Classics: You Don't Need More Ideas (You Need More Execution)
SW Classics: You Don't Need More Ideas (You Need More Execution)
Speaker 1: So I said, I had some rants to talk about, but it's 3: 30 in the afternoon and by now I've had like 50 rants. So I had a hard time remembering which rants I wanted to talk about. So the rant was that I was having this morning on a call was about this notion that people, whether they're new on your team or they're existing on the team, they think that the unit of value is to have ideas. And so they want to bring ideas. Hey DJ, I got an idea. I got an idea. I got an idea. And everyone is like, and wants, and they're so worked up about sharing their idea. Like I got to share my idea. I got to tell you my idea. And for me, it's like I've always said, I'm sick of ideas. What I want, what we want, is execute, execute, execute in the Bill Walsh style standard of performance every day. And along that you will have ideas and you will implement those ideas. But as soon as you're talking to me about... There's two things that where I go to sleep, if you want to tell me about your idea, I'm falling asleep. Okay. The next thing is any kind of update or plan or conversation where you mentioned the word months. If you say months to me in three months, in two months, four months from now, six months, I'm asleep.
Speaker 2: Okay.
Speaker 1: I'm done. I've turned off. I'm not hearing you.
Speaker 2: So hold on, I want to reiterate. So two things that you don't like, number one, ideas.
Speaker 1: Just come in with ideas. Because that's not a unit of value.
Speaker 2: Yes. And then number two is months. Now I want to go into each of those for a second because what's interesting though, is you and I talk a lot and we trade ideas a lot. Right? So what's right about that?
Speaker 1: The idea is that we're always talking about are about, now here's an idea. And then Dave is really good at being filtering through them. Cause I've endless ideas. So there's a little bit of filtering that he does. And he has a rule for that, how to filter me. But I know when we talk about our idea, it's about putting it into place immediately and getting it out there, giving it life, giving it oxygen, as we say. Testing it, validating it and seeing if it works and if it works, let's repeat it.
Speaker 2: Yeah.
Speaker 1: So we're always talking in this kind of scope of immediacy, but when other people are talking to me about ideas, it's like this theoretical someday magical three months from now.
Speaker 2: So, one thing I want to mention... A couple of things I want to just... So my filter for ideas, right? So for you, this is just because I've learned how to work with you. It's been two years, right?
Speaker 1: It's been a process.
Speaker 2: So I get it. But what I learned is, you are an entrepreneur, you're a doer by nature, right? You're the very rare percentile on a personality scale. And so you have a ton of ideas. And so my thing for... My filter for you is if it comes up... If I have to... And one of these is somebody asked me this earlier this week. It was actually before inaudible I got a message and said, Hey, there's going to be a lot of speakers. Say it's going to be a lot of ideas. You know, how do you kind of synthesize all these, right? Like you take a lot of notes. Like how do you actually synthesize that? And so my general rule for me is that I try to write everything down, A. And that's just because I still think that I have so many things that I want to learn. And so I just... Writing them down for me is like doing my job of note taking of somebody who's got to do that. That's for me, how I learn. But my answer to that was if somebody gives me an idea and that idea punches me right in the gut, like holy shit, that idea is so good. Then I act on that one. Right? If it doesn't get me that, because this happens all the time, you meet somebody for a coffee, you meet them in the kitchen, and they're like, hey, you know what would be cool? We should do this thing. And I'm like, interesting. That's interesting idea. All right. No offense, just interesting.
Speaker 1: Move on. Move on.
Speaker 2: But if it punches me, what do you think about that?
Speaker 1: I think that's a great one. I love that one. That's one I live by because you-
Speaker 2: That also goes into the why you don't like to do list too, right? Because somebody, you might have an idea like that. That's like, oh shit, drop everything and let's go done this thing that you're passionate about.
Speaker 1: Totally. And I love it because it leans into something that I believe in, which is that nature and evolution has given you this, whatever you want to call it, this gut, this instinct, whatever it is that you want to call it. But it's giving you this thing, this intuition, right? And when you feel that you can't fake it, you feel it in the gut, you get a little goosebump. You're like, okay, we're onto something here. And that's what you should lean into. And if you have... There's too... Life is too short. Hours are limited and ideas are plentiful. So filtered through those things, even if they theoretically sound interesting, if you don't really get that punch in the gut, and just move on.
Speaker 2: Yes.
Speaker 1: So that's, that's one piece. The other piece is, don't you feel like you don't really get to be the ideas person, unless you've executed on the last.
Speaker 2: Woo. I fainted.
Speaker 1: You know what I'm saying? Like you-
Speaker 2: That was me fainting.
Speaker 1: Yes.
Speaker 2: Why? But you know what I'm saying? You know what I'm saying?
Speaker 1: No one gets this, man. This is so important, which is you don't get the right to talk about ideas until you have done something. Whatever something is. You have moved the ball again, back in the Bill Walsh metaphor here, we have moved the ball forward. Now you have earned the right to talk about, okay, I have an idea. Cause I just moved the ball forward.
Speaker 2: How many times do you meet with people? And there's like this idea, this idea, this idea, this idea. And it's like, what about that one thing you were supposed to fix months ago?
Speaker 1: That's 99% of people. I think that, with no exaggeration. Which is like this idea and this idea, and then the next idea.
Speaker 2: It's the same... That the people that have ideas for five different companies, right. It's the same thing, right?
Speaker 1: Yeah.