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Episode 15  |  11:09 min

15: Do You Really Want Success?

Episode 15  |  11:09 min  |  06.03.2016

15: Do You Really Want Success?

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This is a podcast episode titled, 15: Do You Really Want Success?. The summary for this episode is: If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We snuck out another episode before heading into the weekend. Are you sure you really want success? Are you ready for what it takes? Most people aren't. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast Here's a link to the book we mentioned on this episode: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44?ie=UTF8&btkr=1&ref_=dp-kindle-redirect
If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- We snuck out another episode before heading into the weekend. Are you sure you really want success? Are you ready for what it takes? Most people aren't. Follow David (twitter.com/dcancel) and Dave (twitter.com/davegerhardt) on Twitter. Subscribe on iTunes: bit.ly/SW-Podcast Here's a link to the book we mentioned on this episode: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44?ie=UTF8&btkr=1&ref_=dp-kindle-redirect

Speaker 1: It's a Friday, we're doing the impromptu Seeking Wisdom. So I can't even key this up. What's the intro? What's...

Speaker 2: What's this called?

Speaker 1: Yeah.

Speaker 2: This is called: Do You Really Want Success?

Speaker 1: What does that mean? Like everybody else, everybody wants to be successful because it's not cool to not be successful.

Speaker 2: Correct.

Speaker 1: But they don't want to put in the work to actually be successful.

Speaker 2: Exactly. They don't want to put in what it takes for it to be successful. Last week, I gave a talk where I started the talk by giving this parable, which I can give now.

Speaker 1: Yeah, go.

Speaker 2: And the parable, if you've read, this is an age- old story, right? And we use parables to teach important lessons.

Speaker 1: Okay.

Speaker 2: And this story goes all the way back to Socrates and Plato, but I'm going to give you the modern- day adaption. So the modern- day adaption is, there's this young gun hungry, who wants success, right? And he goes to this guy and this guy is the most successful person he knows, this is the guru he goes to. And he says," Hey, successful guy. I want to be as successful as you." And the guru says," You sure you want to be as successful as I am?" And the guy says," Yes, I'm willing to do whatever it takes to be just as successful as you are." And he says," Bet. Meet me tomorrow, down by the Charles River, and at 4: 00 AM and I'll teach you how to be successful. So the kid says," Okay, I'll see you tomorrow." So the kid comes, Charles river, 4: 00 AM, comes downward, his new suit looking fresh. And the guru's there waiting for him. And the guru says," Are you sure you want to be successful?" And the kid says," yes, I want to be just like you." And he says," Okay, grab my hand." He grabs the guy's hand. He walks out into the water, it's freezing cold. And the guru turns him again and says," Are you sure you want to be successful?" And the kid says," Yes." So they keep walking deeper, deeper, deeper. Now they're up to their waist. And the guru says," Are you sure you want to be successful?" And the kid says," Yep, I'm willing to do whatever it takes." And so the guru says," Okay." They walk out, just shoulder deep. Now the kid is freaking out. He's bugging out. And he's saying," Shit, I don't know what's going on. I want to be successful. I don't know why I'm here." And the guru asks him again," You sure?" And he says," Yes, I'm sure." So the guru grabs his head and puts it under the water. And the guy is flailing and kicking and clawing and trying to get up. And at the last minute, the guru raises the kid's head. And he said," When were underwater, what did you want more than anything?" And the kid said,...

Speaker 1: "To come up for air, I want a breath."

Speaker 2: That's right. I wanted to breathe. And the guru says, right. When he says, when you want success, as bad as you wanted to breathe only then will you be successful?

Speaker 1: Damn, that was good.

Speaker 2: That's the story.

Speaker 1: Okay. So...

Speaker 2: So, the point there...

Speaker 1: Yeah.

Speaker 2: What's the point there?

Speaker 1: You don't think people want it that much.

Speaker 2: They don't want it that much.

Speaker 1: And that's how you have and in order to really want it, you have to feel that way?

Speaker 2: You have to feel that way. And so I was reminded this recently because I talked to a lot of people and in the context of wanting to start a business...

Speaker 1: Yeah. Yeah.

Speaker 2: Should I start a business? Should I not start a business? My answer is always the same. You got to want it because it's too hard to do this. It's not rational, and people just go through the motions. Yeah, yeah, I want to do it. I want to do it. I want to do it. And my point is, you really got to understand if you want to do this. And for me, this is only one dimension of success. You can define success in any way you want, but these are the conversations that I'm having. And I was reminded again of this, this morning, reading a book called Shoe Dog, which is Phil Knight's autobiography. And if you don't know Phil Knight, Phil Knight is the$ 28 billion man. The man who founded Nike.

Speaker 1: They started Nike with a couple hundred grand, like nothing.

Speaker 2: Yeah, he started Nike with nothing. So he basically started Nike out of his apartment, originally, while he was working as an accountant full time, to pay the bills on Nike. This is back in the days, it's the fifties and sixties. Phil Knight had a hop, borrow money from local banks while working full- time, take vacations, to be able to fly to Japan, to buy the shoes, to come back and to get his company going. And he did this year after year, after year, he lived in his office. He borrowed money from his dad. He borrowed money from everyone. He kept a full- time job just to get the company going. He had full- time employees over the years. He still had his full- time job trying to pave his way. I'm not saying you need to do that. I'm not saying you need to go to extremes, but then you look at this guy, and this guy wanted success...

Speaker 1: Yeah.

Speaker 2: as much as he wanted to breath.

Speaker 1: Okay, here's a crazy thing for me, so a couple of things, there's different phases of the story, right? You take two steps in the water and you're like, yeah I still want it. And that's the same thing right in business? Right? You might have a little shiftiness and you still want it, but then that day comes and we were just talking about this yesterday, do you still want it when you're standing up there and you have to lay off a hundred people?

Speaker 2: Yep.

Speaker 1: Like that's the deep end.

Speaker 2: Mm- hmm( affirmative).

Speaker 1: And your point is that a lot of people don't see past that.

Speaker 2: Exactly.

Speaker 1: And the only way you can do that and feel that underwater pressure is if you really want that.

Speaker 2: Yeah. And I've worked with people over the years and they've wanted, they've said they've wanted success, but they're not willing to make the sacrifices that you need to make. And you need to make sacrifices in order to be successful. And in many cases, I looked at them and I said, I want success for that person, more than they want it for themselves. I'm willing to make, and I did make more sacrifices to make that person successful than they were willing to make for themselves. Right? That can't be the way, they got to want it more than I want it for them. And everyone will look at this and they read what they want to read, they listen to what they want to listen to. So they want to listen to Get Rich Quick, you don't have to make sacrifices, take it easy, it's Friday.

Speaker 1: Four hour work week.

Speaker 2: Four hour work week, this, that, you know? You can listen to all that stuff. All that stuff is garbage.

Speaker 1: Right.

Speaker 2: That's not the truth. I don't have books to sell you. I don't have seminars to sell you. I'm not trying to sell you my content product,$ 49 and you can get rich quick. I'm not selling you anything.

Speaker 1: Right.

Speaker 2: I'm not here to sell. I'm here to tell you it takes sacrifice. It's hard. And maybe you don't want it. That's okay. Not everybody needs to want it. Just be honest with yourself, and don't go through the motions thinking that you do want it when you really don't want it.

Speaker 1: The other thing is that I think you don't today have to be locked in an office for a hundred hours a week.

Speaker 2: Absolutely. Your right.

Speaker 1: This is the biggest misconception I think...

Speaker 2: Mm-hmm(affirmative).

Speaker 1: Is that people, people glorify the stories of this guy worked 80 hour weeks...

Speaker 2: Mm-hmm(affirmative).

Speaker 1: for two years.

Speaker 2: Mm-hmm(affirmative). Mm- hmm( affirmative).

Speaker 1: And I think you learn it doesn't have to, you don't have to do it that way.

Speaker 2: Yeah, I know.

Speaker 1: That doesn't mean the point of your story here isn't saying work 12 hour days and make...

Speaker 2: Nope.

Speaker 1: yourself fucking miserable.

Speaker 2: Nope. Not at all. But I think people also have selective hearing, and they'll say, okay, I'll just work the four hours, the eight hours a week, whatever they want to believe, and somehow they'll be successful. And the answer is no, it's both right? You don't have to work that hard, but sometimes you're going to have to.

Speaker 1: Right.

Speaker 2: But sometimes you're going to have to put it in and, and get it done. Sometimes you're going to have to want success more than you want to be on your iPhone. Sometimes you're going to want success more than you want to take that nap.

Speaker 1: Right.

Speaker 2: Maybe you want that nap. You want success more than you want to party on a Friday.

Speaker 1: Right. Yeah.

Speaker 2: So there's going to be some sacrifices that you'll make.

Speaker 1: Yeah. I mean, it's, we, we talked about this a while back some in symbol, it was like, oh, I want to, I want to read more...

Speaker 2: Yep.

Speaker 1: But I don't have the time to read.

Speaker 2: Mm-hmm(affirmative).

Speaker 1: Okay. But I can go on Twitter all day.

Speaker 2: Exactly.

Speaker 1: I can watch TV when I get home.

Speaker 2: Mm- hmm( affirmative). But you don't have the time.

Speaker 1: Right.

Speaker 2: You don't have the time to read.

Speaker 1: But, if you just put in 10 minutes.

Speaker 2: Exactly.

Speaker 1: Ten minutes a day makes such a difference.

Speaker 2: Exactly.

Speaker 1: And the same thing, everybody wants to get in shape...

Speaker 2: Mm-hmm(affirmative).

Speaker 1: or work out, but they don't want to put in the time.

Speaker 2: Yeah, exactly. But they want to buy the get rich or lose weight quick book.

Speaker 1: Yeah, they want to do the five minute at home workout routine every day.

Speaker 2: Exactly.

Speaker 1: I've never seen any person in amazing shape from doing that.

Speaker 2: No.

Speaker 1: And that's the same example.

Speaker 2: Yeah. It's the same example. It's that? That could be the success you want, which is to get in amazing shape. And you're willing to buy the info product, you're willing to buy the book, you're willing to buy the new shoes and the new outfit, but you're not willing to do. And you're looking for the secret and you're willing to pay for the secret, when the secret was in front of you move more, eat less. That's it? There's the ancient secret.

Speaker 1: Aa.

Speaker 2: Easy to say. Hard to do.

Speaker 1: Yeah. It's hard to do.

Speaker 2: Mm- hmm(affirmative).

Speaker 1: And your point is you'll know if you really want it because it's something that you can't fake it. You can't stop thinking about it.

Speaker 2: Mm- hmm( affirmative).

Speaker 1: You know? You shouldn't, you're not forcing yourself to, oh, I really want this, I got to think about it again.

Speaker 2: Exactly.

Speaker 1: It's just always there.

Speaker 2: And you've got to take action. Not, not only want it, but you got to take action. And so that's my point today, that's where I wanted to get...

Speaker 1: Yeah.

Speaker 2: on here is just like, you got to know if you really want it. If you want it, you're going to have to make some sacrifices. You don't have to work a hundred hour weeks. You don't have to, but it's probably not going to be four hour work week, it's probably not going to be a book that you have to buy, although I love books or an info product, or go to a seminar, all those things are great, but you don't need to buy any of that stuff.

Speaker 1: Right.

Speaker 2: You just need to be willing to put in the work and put in the sacrifice.

Speaker 1: Yeah man, that's a good lesson. Let's leave it there.

Speaker 2: All right.

Speaker 1: All right.

Speaker 2: See yay.

Speaker 1: See yay.

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